Provided you look after it properly any chain (within reason) should last a long long time.
O/X ring chains have rubber seals to kepe lube inside the pins, X-rings seal far better than O-Rings as they have multiple surfaces to seal on.
Standard roller chains have no rings but provided you use a decent lube there no worse than a ringed chain (i find them easier to clean etc as you dont have to worry about damaging rubber seals)
Over maintanance is as bad as under-maintance, people who are adjusting / cleaning their chains every week are doing it too often unless they ride thru mud and cover 1000 miles a week, if you read enough forums you'll come across many people who wear out even the most expensive chains in 3 months / 2000 miles
Get a friend to check the chain slack when you are on the bike, as your weight will take up play in the suspension and tighten the chain up!
A little bit looser is better than a bit tighter, it'll make your chain and sprockets last a lot longer.
300-600 miles is a good interval for checking the chain slack and cleaning the chain (unless the chain is very dirty)
Lube the correct parts, lube needs to go into the rollers, with ringed chains your really just cleaning the chain and keeping the rings 'fresh' as the rings keep lube in the chain.
Wipe off the excess, all you need is a thin coating on the outsides to stop rusting, too much product and you'll have everything under the sun sticking to your chain and it'll look mankey in no time.
Do Not use WD-40 to clean a ringed chain out, its too penetrative, it dries out the grease in the rings and wears the chain out.
Use Parafin instead.
I personally use EP80 gearbox oil, a bottle lasts practically forever, a tiny bit in each of the rollers and wipe a soaked rag over all the plates to leave a film, no fling and silky chain that lasts a long time ^_^
http://www.webbikeworld.com/t2/motorcycle-chain-lube/
^ That is pretty good, also shows WD-40 at the bottom.
http://www.quality-cycle.com/truth_abou ... chains.htm
^ Interesting facts about bike chains, also the very bottom has a good illustration of how to lube a chain.
hth